Benefits to the BFSI Segment
Marketing – Drive campaigns for the identified segments (Clusters).
Sales – Cross-sell / up-sell after looking at the family tree/ org hierarchy OR account to product associations.
Customer Support – Increase customer loyalty / personalized service based on relationship view.
Fraud Prevention – Missing links identified between organizations or individuals.
Risk Management – Relationship data may help identify risks early on even during the onboarding process (Basel guidelines.)
Compliance and Reporting – Having sane and clean data at hand should help in reporting and compliance faster.